We have a template available covering each of the following areas with hints and tips to help you and your team develop a practical, down-to-earth and reader friedly business plan. It's not the plan itself that matters, it's the process you go through to decide where your business is going and what actions you will take to get there.

 

 

 

MISSION & OBJECTIVES

1. The business of Your Company Ltd - Its value.

2. Potential new services

3. Unique Features

4. Background to sales situation

5. Influencing factors outside the business

6. Projected sales for the next 3 years

7. Evidence of demand

MARKET SEGMENTATION

8. Market segmentation

9. Market trends

10. Opportunity for growth

EXTERNAL & INTERNAL ANALYSIS

11. Industry analysis

12. Competitor analysis

13. S.W.O.T. – Implications

MARKETING STRATEGY

14. Target Markets

15. Market Position

16. Marketing Strategy

PEOPLE

17. Organisation Chart

18. Experience and Skills of the team

19. Opportunities for development of existing staff

20. Incentive schemes

FINANCE